1-2-Taste Becomes First Company in India Approved by FSSAI to Sell Allulose, a Natural Low-Calorie Sweetener

October 22, 2024 – India: 1-2-Taste, a pioneering digital marketplace transforming the B2B food ingredients industry, has become the first and only company in India to receive approval from the Food Safety and Standards Authority of India (FSSAI) to buy and sell Allulose, a natural low-calorie sweetener. This milestone positions 1-2-Taste at the forefront of meeting the growing demand for healthier sugar alternatives without compromising taste or texture.

With consumers increasingly seeking low-sugar products that don’t sacrifice flavor, Allulose emerges as an ideal solution. It offers a natural, low-calorie sweetness without the typical “diet” product aftertaste. While several sugar substitutes are available in India, Allulose is FDA-approved and gaining recognition for its ability to deliver the same taste and texture as sugar.

1-2-Taste is partnering with Anderson Advanced Ingredients to import, stock, and sell their premium all-natural Allulose brand, allSWEET, across India.

Jasper Schouten, CEO of 1-2-Taste, shared his excitement:

“Securing FSSAI approval was a rigorous process that took over nine months, but we are thrilled to finally bring Allulose to the Indian market. We are excited to partner with Anderson Advanced Ingredients to introduce their high-quality Allulose brand, allSWEET. Anderson is renowned for their R&D and commitment to product excellence, and we look forward to working together to drive adoption of this innovative sweetener in India.”

Russ Anderson,  President of Anderson Advanced Ingredients, commented:

“Backed by more clinical studies and experience than any other source, allSWEET is the premier brand of allulose available in the global marketplace.  We are proud to collaborate with 1-2-Taste as they launch allSWEET in India. As consumer awareness around healthy alternatives grows, we’re confident that Allulose will be well-received, and 1-2-Taste is the perfect partner to help us deliver this unique sweetener to the Indian market.”

As the first company in India to offer FSSAI-approved Allulose, 1-2-Taste is set to revolutionize the sugar alternative market, catering to the increasing demand for better-for-you food and beverage solutions.

For any further information contact Mr. Ulaganathan Swarnam, Email: ula@12taste.com or visit www.12taste.com

For additional information, visit www.advancedingredients.com