7th-Generation Jeweler Amit Naheta Takes Jaipur Jewels to New Heights

MUMBAI — Amit Naheta, a 7th-generation luxury jeweler and Co-Managing Director of Jaipur Jewels, is making a name for himself as a modern visionary in the world of heritage jewelry. With over two decades of experience, Naheta has successfully blended traditional Indian craftsmanship with a keen eye for global trends.

In 2012, Naheta spearheaded the relaunch of Jaipur Jewels, a prestigious heritage jewelry house. Under his leadership, the brand adopted a new design philosophy and a client-first approach, focusing on creating heirloom-worthy pieces that honor Indian heritage while appealing to the modern collector.

A certified GIA gemologist and a graduate of Sydenham College, Mumbai, Naheta’s business philosophy is rooted in building deep, personal relationships with his clients, often treating them as an extension of his own family. For him, jewelry is more than just a product; it’s a memory and an emotion. He specializes in curating investment-worthy portfolios and redesigning cherished heirlooms with modern elegance.

Naheta’s commitment to staying ahead of the curve is evident in his regular attendance at international trade shows in locations such as Basel, Las Vegas, Hong Kong, Bangkok, and Dubai. This global perspective ensures Jaipur Jewels maintains access to rare stones and innovative designs.

Naheta’s work has solidified his reputation not just as a jeweler, but as a “custodian of heritage, a creative strategist, and a trusted advisor to high-net-worth individuals and legacy families.” Through his leadership, Jaipur Jewels continues to thrive, preserving a rich artisanal legacy for generations to come.